Location: Sydney, Australia

Bio

Design is my thing, with marketing tied in.

My design practice encompasses graphic design, UI/UX design, and branding. Through placements at two Fortune 500 companies and collaboration with the world’s leading automaker, I’ve honed my sense for aesthetics that not only look good but resonate with audiences. I also tutored design workshops for undergraduates as part of Autodesk-authorised programs, guiding students to develop practical skills and creativity.

With dual Master’s degrees from Macquarie University and the University of Sydney, I’ve built a strong foundation in creative industries and digital media. I achieved High Distinctions in all visual design courses and delivered award-winning campaigns throughout my academic journey.

Words only go so far. Let the pixels do the talking. Check out my portfolio at ericzhang.design

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Experience

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Graphic Designer at Macquarie Business School Internship · Sydney, Australia Aug 2024 – Nov 2024

Designed a 28-page brochure for the flagship capstone unit as an internal teaching portfolio.
The final design exceeded expectations and met public-facing standards, leading to its adoption as a key marketing asset.
Received recognition from the Course Director and unit convenors across departments for its visual clarity, coherence, and professional execution. </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Graphic Designer at JD.com Internship · Beijing, China Jul 2021 – Aug 2021

Designed 50+ in-app visuals and offline event materials, tailored for B2B audiences.
Created promotional ads for clients including Ping An Insurance, one of China’s largest financial groups.

About JD.com </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Graphic Designer at Tencent Internship · Shenzhen, China Jun 2020 – Aug 2020

Designed visual materials for League of Legends World Championship 2019 and College Championship 2020, including event props, infographic reports, and internal slides.
Produced departmental newsletters and executive-facing slide decks.
Coordinated a team of 130+ student leaders across 1,300+ Chinese universities to collect, manage, and consolidate marketing resources for Tencent’s campus network.
Contributed to the promotion of Tencent E‑Sports (book launch), managing creative resources and outreach that generated 500K+ media impressions.

About Tencent </aside>

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> Beijing Normal–Hong Kong Baptist University (BNBU) Zhuhai, China

Teaching Assistant · Casual Feb 2022 – Jun 2022

Supported lecture delivery and assisted students in PRA3043 Graphic Communication, helping them troubleshoot design and software questions in Adobe Photoshop and Illustrator.

Graphic Designer · Internship Sep 2020 – Sep 2021

Designed visual and print materials for alumni relations and campus events at BNBU’s Four-Point Education Office.

Photoshop Workshop Tutor · Casual Apr 2019 – Jun 2021

Assisted in teaching Photoshop fundamentals through programs hosted by an Autodesk Authorised Training Centre.
Delivered 4 training sessions and 80+ hours of workshops to 240+ undergraduates.
Simplified complex software toolsets by delivering structured, beginner-friendly content; consistently received positive feedback from both the instructor and students.

About BNBU </aside>

Education

Studies covering Visual Design, Marketing, UI/UX, Digital Media.

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<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Master of Creative Industries Macquarie University · Sydney, Australia Feb 2024 – Feb 2025

Grade: 88 / 100 (1st in 6 units, 235 students) Achievements: Highest Achiever Awards × 6 (out of 8 units), Academic Excellence Award

Core Modules </aside>

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Master of Digital Communication and Culture University of Sydney · Sydney, Australia Aug 2022 – Dec 2023

Grade: 83.4 / 100 Achievements: High Distinctions in all visual design and video editing units

Core Modules </aside>

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Bachelor of Public Relations and Advertising Beijing Normal–Hong Kong Baptist University · Zhuhai, China Sep 2018 – Jul 2022

Grade: 90 / 100 Achievements: First Class Awards, President’s Honour Roll, Academic Merit Full Tuition Scholarships (2018–2022), Faculty Exemplar Final Year Project

Core Modules </aside>

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Visual Communication Summer Programme Hong Kong Baptist University · Hong Kong, China Jul 2019 – Aug 2019

Grade: 93 / 100

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Projects

<aside> <img src="/icons/book-closed_gray.svg" alt="/icons/book-closed_gray.svg" width="40px" /> BYD AusAware Branding Campaign (2023) | View project

A graduation project elevating BYD’s brand presence in Australia with a bold, culturally tuned campaign.

Graphic Design Marketing

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<aside> <img src="/icons/sailboat_gray.svg" alt="/icons/sailboat_gray.svg" width="40px" /> Sail Design for the League of Legends World Championship (2019) | View project

Blending esports and sailing in a custom spinnaker for the world’s largest esports tournament.

lol-worlds-2019_demo-video.mp4

Graphic Design

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<aside> <img src="/icons/music-artist_gray.svg" alt="/icons/music-artist_gray.svg" width="40px" /> Peking University Top 10 Campus MC Contest (2019)

Visual identity for a flagship event at China’s top-ranked university.

Graphic Design

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Bio

Experience

Education

Projects

Toolstack